A manufacturer of lawn mowers pays for and provides local dealers with professionally-produced commercials for its products. A dealer can pay to have its name, address, and telephone number appear at the end of the commercial. The commercials are much higher quality ads than most local lawn mower dealers could afford by themselves. These commercials provided by the manufacturer for local use are an example of:

Question

Quizplus · Accepted Answer

This is an example of cooperative advertising, which occurs when two or more firms share the cost of advertising. In this case, the manufacturer and local dealers are working together to create higher quality ads for the product.

A Manufacturer of Lawn Mowers Pays for and Provides Local