David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "... try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:

Question

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The free-trial period and availability of a toll-free number are used to obtain action from potential customers. The offer of a free trial period and the easy process to purchase increases the likelihood that the consumer will take action and buy the product.

David Oreck Advertises Oreck Vacuum Cleaners Via Commercials That Run