A potential customer watches a TV ad for the new BMW 7-series sedan during the highly-rated Academy Awards program. In the traditional communication model, the TV the:

Question

Quizplus · Accepted Answer

The TV is serving as the message channel in this scenario, as it is the medium through which the advertisement is being transmitted to the potential customer. The source of the message is BMW, the receiver is the potential customer, and the encoder and decoder could refer to the process of creating and interpreting the message, respectively.

A Potential Customer Watches a TV Ad for the New