A channel of distribution:
A) is any series of firms or individuals who participate in the flow of goods and services from producer to final user or consumer.
B) must include an intermediary.
C) must have at least three members--a manufacturer, a wholesaler, and a retailer.
D) can't include use of direct distribution from a website.
E) None of the above is a true statement.

Question

Quizplus · Accepted Answer

A channel of distribution can include any series of individuals or firms involved in the flow of goods and services from producer to final user, not necessarily requiring an intermediary or a fixed number of members. It can also include direct distribution through a website or other means.

A Channel of Distribution