Marketing specialists develop to adjust "discrepancies" in the marketplace. Which of the following best explains the concept of "discrepancies"?
A) There are many more consumers than there are producers.
B) The assortment and quantity of products wanted by a customer may be different than the assortment and quantity of products normally produced by a manufacturer.
C) Supply and demand is no longer determined by market forces because "big business" is more powerful than the individual consumer.
D) Price is not always a reliable measure of a product's quality.
E) Although most manufacturers claim to be marketing-oriented, most firms would rather produce what they want to sell rather than what customers want to buy.

Question

Quizplus · Accepted Answer

Discrepancies refer to situations in which the assortment and quantity of products wanted by a customer may be different from what is normally produced by a manufacturer. Marketing specialists develop strategies to address these discrepancies and meet the needs and wants of consumers.

Marketing Specialists Develop to Adjust "Discrepancies" in the Marketplace