Which of the following statements about ideal market exposure is TRUE?
A) As a firm goes from exclusive to intensive distribution, it loses progressively more control over price and service offered by retailers.
B) A producer usually should seek maximum market exposure.
C) Intensive distribution means trying to sell through all retail stores.
D) It is necessary to get almost 100 percent market exposure to justify national promotion.
E) All of the above are true.

Question

Quizplus · Accepted Answer

As a firm moves from exclusive to intensive distribution, it typically loses control over the price and service levels offered by retailers, as more retailers are involved and the producer has less influence over each individual retailer.

Which of the Following Statements About Ideal Market Exposure Is