Producers often have to use "multichannel distribution":
A) because they want to sell both direct with a Web site and indirectly through intermediaries.
B) because big retail chains want to deal directly with producers.
C) because competitors use a variety of channels.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

Multichannel distribution is often necessary for producers to sell their products both directly through their own website and indirectly through intermediaries such as retailers, as well as to meet the demands of big retail chains that prefer to deal directly with producers. Additionally, competitors may also be using a variety of channels, making it necessary for producers to do the same in order to remain competitive.

Producers Often Have to Use "Multichannel Distribution