Identify the INCORRECT Statement Pertaining to the Stages of the Product

Identify the INCORRECT statement pertaining to the stages of the product life cycle.

A) The market introduction stage can be seen as investing in the future.
B) In the market growth stage profits keep rising steadily with no sign of decline.
C) Sales level off and profits continue down in the market maturity stage.
D) The sales decline stage can be seen as a time of replacement.
E) Industry profits go down throughout the market maturity stage.