In screening new product ideas, Willie Baker came upon an idea for a new mountain bike that struck him as relatively dangerous and potentially harmful to consumer welfare. However, he thought it would provide very high immediate customer satisfaction. Such a product would be considered a
A) pleasing product.
B) deficient product.
C) star product.
D) salutary product.
E) desirable product.

Question

Quizplus · Accepted Answer

A pleasing product is one that provides high immediate satisfaction but may be harmful in the long run, fitting the description of the mountain bike idea.

In Screening New Product Ideas, Willie Baker Came Upon an Idea