Product or brand managers are commonly used when a firm:
A) has several different kinds of products or brands.
B) wants to eliminate the job of the advertising manager.
C) has one or a few products--all of which are important to its success.
D) wants to eliminate the job of sales manager.
E) wants one person to have authority over all the functional areas that affect the profitability of a particular product.

Question

Quizplus · Accepted Answer

Product or brand managers are typically employed when a firm has several different kinds of products or brands, as they help manage the marketing and development strategies for each specific product or brand.

Product or Brand Managers Are Commonly Used When a Firm