Rosalita has a special place in her heart for Fina Pasta. She will make a special effort to find the pasta -- even going to another store if she cannot find it at her usual store. For Rosalita, Fina Past is a _____ product.

Question

Quizplus · Accepted Answer

Rosalita considers Fina Pasta to be a special product that she has an emotional attachment to. This makes it a specialty product for her. The other options do not fit the description of her relationship with Fina Pasta. Homogeneous products are indistinguishable from competing products, unsought products are not actively sought out by consumers, new unsought products are newly introduced and not actively sought out, and impulse products are bought on a whim with little prior planning or consideration.

Rosalita Has a Special Place in Her Heart for Fina