Marketing research:
A) should be planned by research specialists who understand research techniques better than marketing managers.
B) is needed to keep marketing managers in touch with their markets.
C) consists mainly of survey design and statistical techniques.
D) is only needed by producers who have long channels of distribution.
E) All of the above.
Correct Answer:
Verified
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Q93: Marketing research:
A) should be planned by research
Q96: Marketing research is concerned with developing and
Q98: Procedures that develop and analyze new information
Q98: In small companies,
A) there is no need
Q100: When getting information for marketing decisions, the
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