An "economic buyer" is a person who:

Question

Quizplus · Accepted Answer

An economic buyer is someone who logically compares choices to get the greatest satisfaction from expenditures of time and money. This means that they make buying decisions based on rational economic needs, rather than emotional or behavioral needs. Option A refers to a different type of buyer, one who is more emotionally motivated. Option C implies that the economic buyer always chooses the cheapest option, whereas they may be willing to pay more for better quality or other factors. Option D is also incorrect, as an economic buyer may be willing to pay extra for convenience if they determine that it is worth the cost based on their rational analysis.

An "Economic Buyer" Is a Person Who