People who move to a new home (that is, "mobile" consumers):
A) are not good targets for most products since buying a new house usually consumes most of their discretionary income.
B) are split about 70 percent for "local" (same county) and 30 percent for long-distance moves.
C) represent only about 5 percent of all Americans in any given year.
D) create opportunities for marketers only when a long distance move is involved.
E) All of the above are true.

Question

Quizplus · Accepted Answer

According to the provided information, people who move to a new home are split about 70 percent for "local" (same county) and 30 percent for long-distance moves. Therefore, option B is the correct answer. The other options are either partially or completely false.

People Who Move to a New Home (That Is, "Mobile