When looking for attractive opportunities, a marketing manager should consider:
A) the firm's producing capability and flexibility.
B) the firm's financial strength.
C) whether the firm has good relations with established intermediaries.
D) the firm's marketing strengths.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the factors listed (producing capability and flexibility, financial strength, good relations with established intermediaries, and marketing strengths) can contribute to the attractiveness of an opportunity for a marketing manager. Each factor is important in its own way and should be considered when evaluating potential opportunities.

When Looking for Attractive Opportunities, a Marketing Manager Should Consider