The recent interest in physical fitness has forced producers of food, clothing, and other products to reconsider their marketing strategies. Which of the following does this trend illustrate?
A) Economic and technological environments.
B) Cultural and social environment.
C) Existing business situation.
D) Political and legal environments.
E) Resources and objectives of the firm.

Question

Quizplus · Accepted Answer

The recent interest in physical fitness reflects a trend in the cultural and social environment, as people are becoming more health-conscious and active. This trend is impacting the strategies of producers who must adapt their products to meet consumer demands.

The Recent Interest in Physical Fitness Has Forced Producers of Food