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General Electric's "Strategic Planning Grid

Question 250

Multiple Choice

General Electric's "strategic planning grid":


A) substitutes precise quantitative estimates for management judgment and intuition.
B) places too much emphasis on industry attractiveness, almost ignoring the firm's own business strengths.
C) emphasizes market share and market growth rate.
D) is oversimplified in that it assumes all opportunities must be either "good" or "bad."
E) None of the above is a true statement.

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