Portfolio management:
A) heavily emphasizes long-run profitability.
B) is preferred over the General Electric strategic planning grid.
C) allows a manager to compare different divisions within the company.
D) is another name for the combined target market approach.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Portfolio management involves analyzing and evaluating different business units or products within a company, and making strategic decisions about how to allocate resources among them. This allows a manager to compare different divisions within the company and make decisions based on long-term profitability. The General Electric strategic planning grid is a tool used in portfolio management to classify business units based on their market position and potential. The combined target market approach is not the same as portfolio management.

Portfolio Management