Marketing Strategy Planners Should Recognize That

Marketing strategy planners should recognize that:

A) target markets should not be large and spread out.
B) mass marketing is often very effective and desirable.
C) large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
D) target marketing is not limited to small market segments.
E) the terms "mass marketing" and "mass marketers" mean essentially the same thing.