An office supplies producer sells a variety of office supplies to final consumers and businesses using its own mail order catalog. Here,
A) there is no channel of distribution.
B) there is no opportunity to apply target marketing.
C) no promotion is involved.
D) a production orientation is just as effective as a marketing orientation.
E) None of the above is true.
Correct Answer:
Verified
Q159: "Product" is concerned with:
A) branding.
B) packaging and
Q160: Which of the following is NOT considered
Q161: Personal selling lets the salesperson adapt the
Q163: "Promotion" includes:
A) advertising.
B) personal selling.
C) sales promotion.
D)
Q166: Catalogs, point-of-purchase materials, and free samples are
Q179: When Herbal Essences tries to get shelf
Q181: When Herbal Essences offers "dollar-off coupons" to
Q190: A popular television show, The Unexpected, achieved
Q192: Sales promotion:
A) lets the salesperson adapt the
Q199: _ refers to personal communication between a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents