Because companies are likely to be most familiar with their own operations, ____________ opportunities are usually the easiest to pursue.

Question

Quizplus · Accepted Answer

Market penetration opportunities involve increasing sales of existing products in existing markets, which means that the company is already familiar with both the product and the market. This makes it the easiest opportunity to pursue as compared to product development, market development, or diversification which may involve more unfamiliar territory.

Because Companies Are Likely to Be Most Familiar with Their