Marketing applies to both profit and nonprofit organizations. However, options B, C, and D are not true. Marketing should work in coordination with production, accounting, and financial activities, but it should not take them over. Marketing should begin before goods are produced to determine what customers want and need. Finally, advertising is just one aspect of marketing and cannot be done away with entirely.

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Marketing

Question 166

Multiple Choice

Marketing:

A) applies to both profit and nonprofit organizations.
B) says that marketing should take over all production, accounting, and financial activities.
C) should begin as soon as goods are produced.
D) does away with the need for advertising.
E) All of the above are true.

Correct Answer: