A national income forecast:
A) eliminates the need for making industry sales forecasts.
B) usually shows very little about an individual firm's sales prospects.
C) usually must be developed by a marketing manager.
D) is a good starting point for forecasting industry and company sales.
E) All of the above.

Question

Quizplus · Accepted Answer

A national income forecast is a good starting point for forecasting industry and company sales, as it gives an overall picture of the economy and market conditions. However, it does not eliminate the need for making industry sales forecasts, as these will be specific to each industry and company. Additionally, a national income forecast typically shows little about individual firm's sales prospects, and it may not be developed by a marketing manager specifically.

A National Income Forecast