Developing a sales forecast for a broad industry:
A) is easier when a firm segments its product-markets very carefully.
B) is often very similar to developing a national income forecast.
C) is usually done by a marketing manager.
D) is relatively easy because computers can eliminate the "guess" work.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Developing a sales forecast for a broad industry is often similar to developing a national income forecast because both involve analyzing economic indicators and trends to predict future performance.

Developing a Sales Forecast for a Broad Industry