Sales & Marketing Management magazine's "Buying Power Index" is based on:
A) each market's share of the total U.S. population.
B) each market's share of the total income in the United States.
C) each market's share of the total retail sales in the United States.
D) All of the above.
E) Only A and B above.

Question

Quizplus · Accepted Answer

The "Buying Power Index" considers each market's share of the total U.S. population, total income, and total retail sales, making all options A, B, and C relevant.

Sales & Marketing Management Magazine's "Buying Power Index" Is Based