Sales forecasting using the jury of executive opinion, sales force estimates, and/or market tests may be especially useful when:
A) the company's marketing mix has changed a lot.
B) the company is introducing new products.
C) conditions are changing in the marketplace.
D) the company is in unstable, fluctuating markets.
E) All of the above.

Question

Quizplus · Accepted Answer

Sales forecasting using these methods can be particularly helpful when the company's marketing mix has changed significantly, a new product is being launched, conditions in the marketplace are changing, or the company is in unstable, fluctuating markets. Therefore, all of the options are suitable for using the jury of executive opinion, sales force estimates, and/or market tests to predict sales.

Sales Forecasting Using the Jury of Executive Opinion, Sales Force