In pure competition, individual producers have perfectly flat demand curves while the industry demand curve is down-sloping at the equilibrium price.

Name: In pure competition, individual producers have perfectly flat demand curves while the industry demand curve is down-sloping at the equilibrium price.
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In pure competition, individual firms are price takers, facing a perfectly elastic (flat) demand curve, while the industry demand curve is downward sloping due to the law of demand.

In Pure Competition, Individual Producers Have Perfectly Flat Demand Curves