Experience shows that it doesn't make sense for marketing managers to allocate costs to specific market segments or products.

Question

Quizplus · Accepted Answer

Allocating costs to specific market segments or products is a common practice in marketing management, as it helps in understanding the profitability of different segments or products, making informed decisions on where to invest or cut costs, and tailoring marketing strategies to be more effective and efficient.

Experience Shows That It Doesn't Make Sense for Marketing Managers