A marketing audit is similar to an accounting audit or a personnel audit, which businesses have used for some time.

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A marketing audit is similar to other types of audits in that it involves a systematic review and analysis of a specific area of a business in order to identify strengths, weaknesses, opportunities, and threats. Just as an accounting audit examines a company's financial records and a personnel audit evaluates its employees, a marketing audit looks at the effectiveness of a company's marketing strategies and tactics.

A Marketing Audit Is Similar to an Accounting Audit or a Personnel