The iceberg principle suggests that:
A) most competitors' strategies are not obvious on the surface.
B) small customers usually have the most hidden profit potential.
C) conclusions based on summary information are often misleading.
D) no matter what control procedure is used, most major problems are impossible to detect until it is too late.
E) None of these is true.

Question

Quizplus · Accepted Answer

The iceberg principle suggests that conclusions based on summary information are often misleading because the majority of the information or factors are hidden beneath the surface, like an iceberg. Therefore, C is the correct choice. A, B, D, and E do not accurately reflect the concept of the iceberg principle.

The Iceberg Principle Suggests That