When the end benefit of a purchase is significant to the customer, he is likely to be less price sensitive.

Name: When the end benefit of a purchase is significant to the customer, he is likely to be less price sensitive.
Brand: Quizplus
Rating: 4.8 (34 reviews)

Question

Quizplus · Accepted Answer

When the customer perceives a significant benefit from a purchase, such as improved quality of life or significant cost savings, they are less likely to be price sensitive and willing to pay a higher price.

When the End Benefit of a Purchase Is Significant to the Customer