All customers have the same reference price for the same basic type of purchase.

Name: All customers have the same reference price for the same basic type of purchase.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

Customers may have different reference prices based on their past experiences, personal preferences, and perceived value of the product. Additionally, customers may be willing to pay different prices for variations of the same basic type of purchase (e.g. brand name vs. generic).

All Customers Have the Same Reference Price for the Same