Introductory price dealing means setting a low "penetration" price early in the product life cycle to discourage competitors from entering the market.

Name: Introductory price dealing means setting a low "penetration" price early in the product life cycle to discourage competitors from entering the market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Introductory price dealing, or penetration pricing, is primarily aimed at quickly attracting customers and gaining market share rather than discouraging competitors from entering the market.

Introductory Price Dealing Means Setting a Low "Penetration" Price Early