Glitter, Inc. advertises its "gold-tone" jewelry on TV, along with a toll free number and the message that "operators are standing by now to take your credit card order." This is an example of:

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Direct type competitive advertising is advertising that directly compares the advertiser's product or service to that of a competitor. In this case, Glitter, Inc. is directly comparing its "gold-tone" jewelry to that of other companies by advertising that its jewelry is "gold-tone" and that it is available for purchase by calling a toll-free number.