When a producer has won brand preference for its product-but is entering the sales decline stage of its life cycle-it probably should use:

Question

Quizplus · Accepted Answer

In the sales decline stage, the product has already achieved brand preference among its target audience. Therefore, the producer should focus on reminding customers about the benefits of the product and maintaining its market share. Reminder advertising can effectively achieve this objective by reminding customers to repurchase the product and reinforcing their loyalty.

When a Producer Has Won Brand Preference for Its Product-But