All of the following are true of institutional advertising except it
A) focuses on the name and prestige of an organization or industry.
B) seeks to inform, persuade, or remind.
C) tries to keep the product's name before the public.
D) develops goodwill or improves an organization's relations with various groups.
E) advocates a specific cause or idea.
Correct Answer:
Verified
Q215: All of the following are product-based advertising
Q216: Focusing a company's advertising on its name
Q217: When a producer has won brand insistence
Q218: When a firm's president appears in TV
Q219: Institutional advertising:
A) tries to stimulate primary demand
Q221: Ad spending for television in the U.S.
Q222: Ad spending for magazines in the U.S.
Q223: In 2010, about _ percent of ad
Q224: In 2010, about _ percent of ad
Q225: To choose the best advertising medium, you
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