Regarding measuring advertising effectiveness, which of the following statements is FALSE?
A) Advertising effectiveness is easily measured by looking at the sales results.
B) Managers probably should pretest advertising rather than relying only on the judgment of advertising "experts."
C) If specific advertising objectives are set, then marketing research can help evaluate the effectiveness of ads.
D) Some advertisers are now demanding laboratory or market tests to evaluate effectiveness.
E) No single research technique has proven most effective.
Correct Answer:
Verified
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