Games would most likely be used as a publicity mechanism for achieving which of the following promotional objectives?
A) Getting attention and holding interest
B) Managing ongoing customer relationships
C) Arousing desire and obtaining action
D) Minimizing customer service complaints
E) Developing a desired positioning
Correct Answer:
Verified
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A) any advertisement targeted directly at
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Q286: All of the following publicity tools are
Q287: Which of the following statements is(are) TRUE
Q289: In the United States, the _ has
Q290: A firm has run a comparative ad,
Q291: In a recent Nielsen online survey of
Q292: All of the following are examples of
Q293: In _, print ads must be identified
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