Betti Hallmark sells women's clothing and gets most of her business from regular customers who have bought from her before. Betti never tries to sell anything before first trying to determine each customer's specific needs. Once she understands the customer's needs, Betti helps the customer understand her own needs and then shows how some product will fill those needs. Betti's sales presentation uses the:

Question

Quizplus · Accepted Answer

Betti Hallmark's approach of understanding the customer's needs and then helping them understand their own needs before showing how the product will fulfill those needs is characteristic of the consultative selling approach.

Betti Hallmark Sells Women's Clothing and Gets Most of Her