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Nantucket Hammocks, Inc

Question 256

Multiple Choice

Nantucket Hammocks, Inc. uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using


A) exclusive distribution.
B) a corporate channel system.
C) dual distribution.
D) an administered channel system.
E) pushing.

Correct Answer:

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