In a franchise operation, the franchisor develops a good marketing strategy, and the retail franchise holders carry out the strategy in their own units.

Question

Quizplus · Accepted Answer

This statement is true. In a franchise model, the franchisor provides the overall marketing strategy for the brand and the franchise holders implement the strategy in their individual units. This ensures consistency in branding and messaging across all franchise locations.

In a Franchise Operation, the Franchisor Develops a Good Marketing