A company may be inclined to use both direct and indirect channels of distribution:
A) When serving multiple target markets.
B) When it wants total control over the marketing mix.
C) When suitable channel partners are hard to find.
D) When selling to business customers.
E) When selling to final customers.

Question

Quizplus · Accepted Answer

Using both direct and indirect channels allows a company to effectively reach and serve different target markets, which may have varying preferences and needs.

A Company May Be Inclined to Use Both Direct and Indirect