The text suggests that a "channel captain" should be:
A) a strong wholesaler.
B) a market-oriented producer.
C) a large retailer.
D) Any of these-i.e. whoever can provide leadership.

Question

Quizplus · Accepted Answer

A channel captain can be any entity (a strong wholesaler, a market-oriented producer, or a large retailer) that can provide leadership in the distribution channel, guiding the activities of other members to achieve efficient and effective distribution.

The Text Suggests That a "Channel Captain" Should Be