If a producer's marketing manager wants intermediaries to take over all responsibility for promoting his product he probably should use
A) exclusive distribution.
B) selective distribution.
C) intensive distribution.
D) a vertically integrated distribution system.
E) Any of these, since every channel member must support a product with promotion.

Question

Quizplus · Accepted Answer

Exclusive distribution often involves agreements where the intermediary takes significant responsibility for the promotion and sale of the product, as they are usually granted exclusive rights to sell in a specific territory, motivating them to invest in marketing efforts.

If a Producer's Marketing Manager Wants Intermediaries to Take Over