Using the ______ approach to entering international markets gives a firm complete control of marketing strategy planning in the foreign market.
A) joint venture
B) management contracting
C) direct investment
D) licensing
E) exporting

Question

Quizplus · Accepted Answer

Direct investment involves a firm establishing operations in a foreign market, giving them complete control over their marketing strategy planning in that market. Joint venture, management contracting, licensing, and exporting all involve varying degrees of sharing control or resources with local partners.

Using the ______ Approach to Entering International Markets Gives a Firm