Which statement is true about products in the sales decline stage of the product life cycle?
A) Brand managers should phase-out this product as quickly as possible.
B) A declining product may still be profitable for some time and it might be more appropriate to phase-out this product gradually.
C) Customers will always abandon the declining product immediately if an alternative is available.
D) Phasing-out a product at this time is fairly easy and this strategy will cut future losses.
E) None of these statements about the sales decline stage is true.

Question

Quizplus · Accepted Answer

A declining product may still be profitable for some time and it might be more appropriate to phase-out this product gradually. It is not always necessary to phase-out the product as quickly as possible as it may still generate profits for a period of time. Gradually phasing-out the product allows for a smoother transition and avoids sudden losses. The other statements are false.

Which Statement Is True About Products in the Sales Decline