When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
A) idea engineering
B) creative resourcing
C) reaction engineering
D) crowdsourcing
E) idea solicitation

Question

Quizplus · Accepted Answer

The process described in the question is known as crowdsourcing, which involves gathering ideas and feedback from a large group of people, typically through the internet. Customers are asked to rate and comment on potential new product ideas, and the ones with the highest ratings and most positive feedback are considered for further development.

When New Product Ideas Are Chosen Based on Ratings and Comments