When getting information for marketing decisions, the marketing manager:
A) may use both internal and external sources of information.
B) may need to make some decisions based on incomplete information.
C) may need to rely on his or her own instincts to make some decisions.
D) should have access to ongoing information about business performance.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

To make effective marketing decisions, the marketing manager should use both internal and external sources of information, but may need to make decisions based on incomplete information and rely on his or her instincts. Additionally, the marketing manager should have access to ongoing information about business performance to guide marketing decisions. Therefore, all of these alternatives are correct.

When Getting Information for Marketing Decisions, the Marketing Manager