A profit-oriented firm will usually want to continue aggregating potential customers into larger submarkets until every consumer fits neatly into some segment.

Question

Quizplus · Accepted Answer

While profit-oriented firms may seek to segment their market to better target their products or services, it is not necessary or desirable to try to fit every consumer into a segment. This can lead to oversimplification of the market and a failure to effectively serve consumer needs.

A Profit-Oriented Firm Will Usually Want to Continue Aggregating Potential