The process of marketing strategy planning is about:
A) identifying as many market opportunities as can be imagined.
B) narrowing down possible market opportunities to the most attractive ones.
C) creating products that managers like.
D) choosing the most profitable market opportunity, regardless of the firm's current abilities and resources.
E) figuring out how to offer products at the lowest possible price.

Question

Quizplus · Accepted Answer

The process of marketing strategy planning involves evaluating various market opportunities and selecting the most attractive ones that align with the firm's capabilities and resources. It is not about identifying as many opportunities as possible, creating products that managers like, choosing the most profitable opportunity without considering the firm's capabilities, or offering products at the lowest price.

The Process of Marketing Strategy Planning Is About